It does because Google says it does.
Guessing you clicked to view this in order to read more. Okay…it does because Google says it does, but also, what possible use would copied content be to the user if they can see it elsewhere? What would be the point of your website or blog even existing?
So why are Google so snippy about fresh content? Why do websites have to pay content providers? Why can’t bloggers just copy half of a Futurama script and call their blog Halfurama? Or copy part of a Brothers episode and call it “others?”
Again it comes down to usefulness, and usefulness can be broken down in to three parts.
Not adding - If you are copying content, you are not adding anything to the Internet.
Repeating - Couldn’t you just watch repeats until your nose bleeds? No? well that is why Google does not like you repeating the work of others. It serves little purpose in most cases.
Stealing - No...Google are not the police of the world, but they do not like content theft. Their moral reason is that it’s WRONG! But their real reason is the fact that if people feel that their content may be stolen, they why bother to create anything new. It saps the will of content providers to add anything. If this happened on mass then Google’s SERPs (search results pages) would become very stale, very quickly.
Fresh and unique content will improve your SERP ranking because Google like it. If people know they can get their greasy hands on some fresh material only then they will keep using Google. This is why Google push it to the top of their SERPs.
They even give $100 for every piece of original content created (well…not really). Google rewards people for unique content by making it possible for others to see their work. They push it closer and closer to the number one top spot so that more people can see it.
Why Fresh?
Google like the fresh, and the, new because their Google algorithm (the program that runs Google), works via a non-stop series of updates. They cannot give correct search engine results pages if their index is not updated all the time. If this were not the case, then the article on new medicine posted in 1932 would still be on the top spot today.
In order for their index to keep updating itself, it needs to filter the old from the new, and it does this using fresh content. It can use this current data to update its index and figure out the current trends and current information/news.
Why Unique?
Google knows people search more often for new material rather than old material. Sure people will try to find old webpages that they read and saw a while ago, but for the most part--people are looking for unique content. Not a copy of the same page 12 times.
Google are simply responding to user demand. Improving the ranking of unique content and lowering the ranking of copied content.
Why Bother?
